Humankind Design

Humankind Design

Humankind Design is a research and design studio that works with businesses to rally their communities. We specialize in Brand Strategy and Brand Identity, helping companies to achieve organic growth through strengthening brand loyalty with internal stakeholders and customers. Our process involves research, audit, discovery, and identity design. Let’s rally for your mission.

Year established in Singapore: 2017

Top focus areas for IA/IP services: Branding Strategy

Type of organization: SME

Address in Singapore: 30A Seah Street, Singapore 188386

Website: https://www.humankind.design

Offer: Free brand consultation 30 mins call.

Get in touch

IA/IP service areas

Branding Strategy Services

  • Hourly rate: $200 to $1200
  • Number of projects completed in previous calendar year: 1 to 5
  • Number of Branding Strategy IP experts in Singapore: 1 to 5
  • Number of Branding Strategy IP experts overseas: 0
  • Project fee starts from (in Singapore dollars): $2,000

Industry focus

  • Education
  • Electronics
  • Energy and Chemicals
  • Environmental Services
  • Food Manufacturing
  • Food Services
  • Healthcare
  • Hotel
  • ICT and Media
  • Logistics
  • Precision Engineering
  • Real Estate
  • Retail
  • Sea Transport

Office locations

  • Head Office: Singapore

Client segments

Percentage of clients by country, based on previous calendar year:

  • Singapore - 100%

Percentage of revenue by organisational type, based on previous calendar year:

  • Non-profit Organisations - 20%
  • Small and medium-sized enterprises - 60%
  • Large enterprises - 20%

Testimonials

“Humankind has always responded promptly to all our requests and assisted the strategic approach to our brand and marketing tasks. Highly recommend anyone looking for their services.” - Sharon, Marketing Manager, IT Solution

“Branding and marketing are 2 separate skill sets not to be mistaken as the same - (Humankind) team clearly delivered a brand strategy.” - Derrick, Founder, POS Solution

“As a solo founder, it has been challenging to find the right people to brainstorm together and check my blind spots. I’m glad to have met Ju Hu and Jemima, who have helped me a lot in sharpening my thoughts for the business and motivating me to continuously take the next steps. Within 3 months, I was able to publish a professional website and launch a webapp as my MVP for users’ feedback. These conditions set me on favorable ground to raise pre-seed funding to further develop my business.” - Eileen, Founder, Startup

Case studies

Key practice experts

Ju Hu, Soh

  • Job Title: Brand Strategist
  • Years of Experience: 8 years
  • Location: Singapore
  • IA/IP-Related Expertise: Branding Strategy
  • Certifications/Qualifications: Practising Management Consultant by Singapore Business Advisors & Consultants Council, Certified Brand Specialist by Level C, Business Innovation by IDEO U, Designing a Business by IDEO U, Designing Strategy by IDEO U
  • URL of LinkedIn/Company Profile: https://linkedin.com/in/juhus

Jemima, Song

  • Job Title: Design Director
  • Years of Experience: 12 years
  • Location: Singapore
  • IA/IP-Related Expertise: Branding Strategy
  • Certifications/Qualifications: Certified Brand Specialist by Level C, Leading for Creativity by IDEO U, Bachelor in Fine Arts, Visual Communication by Nanyang Technological University Singapore
  • URL of LinkedIn/Company Profile: https://www.linkedin.com/in/tingxi-jemima-song/

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Profile last updated on 30 July 2024