Crombie Consulting

Crombie Consulting

We are the brand famous for making brands famous. Over the past 35 years, we have created the brand and brand growth strategies for some of Asia’s and the World’s most loved brands. Recently, we’ve enjoyed success in creating the World Record breaking startup brand TiNDLE and Mwah!, a plant-based dairy brand that is so strong, the company was bought before it launched. We are masters at finding a unique position in the market for your business’s brand to flourish. Chat with us about how we might do the same for you.

Year established in Singapore: 2017

Top focus areas for IA/IP services: Branding Strategy, IP Strategy Consulting

Type of organization: SME

Address in Singapore: 1 Scotts Road, #24-10 Shaw Centre, Singapore 228208

Website: https://www.crombie-consulting.com

Offer: 100% Obligation Free - Project Assessment Workshop - 60 minutes

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IA/IP service areas

Branding Strategy Services

  • Hourly rate: $200 to $400
  • Number of projects completed in previous calendar year: 1 to 5
  • Number of Branding Strategy IP experts in Singapore: 1 to 5
  • Number of Branding Strategy IP experts overseas: 0
  • Project fee starts from (in Singapore dollars): NA

IP Strategy Consulting Services

  • Hourly rate: $200 to $400
  • Number of projects completed in previous calendar year: 1 to 5
  • Number of IP Strategy Consulting experts in Singapore: 1 to 5
  • Number of IP Strategy Consulting experts overseas: 0
  • Project fee starts from (in Singapore dollars): NA

Industry focus

  • Environmental Services
  • Financial Services
  • Food Manufacturing
  • Food Services
  • Healthcare
  • Hotel
  • ICT and Media
  • Professional Services
  • Retail

Office locations

  • Head office: Singapore

Client segments

Percentage of clients by country, based on previous calendar year:

  • United States - 15%
  • Singapore - 15%
  • United Kingdom - 11%
  • Germany - 11%
  • Australia - 6%
  • United Arab Emirates - 6%
  • Malaysia - 6%
  • Philippines - 6%
  • Hong Kong - 6%
  • Others - 18%

Percentage of revenue by organisational type, based on previous calendar year:

  • Start-ups - 20%
  • Small and medium-sized enterprises - 80%

Testimonials

“Andrew had a real skill of quickly understanding not only our commercial and creative needs but just as importantly our Brand and Company cultures… and build that into his strategy.” - Eddie Mulligan, MD - Gulf and Developing Markets, Fonterra Brands

“Andrew is a true expert in his field, highly engaging and extensively thorough in his approach to design, strategy, in particular in the transformation of the retail customer experience.” - Renita Chua, Global Head - Branch Banking, Standard Chartered Bank

“A privilege to work closely with Andrew. In my entire career I have never seen such an immense depth and ability to help creating winning brand strategies, connecting human nature with business acumen through psychology and marketing.” - Andre Menezes, Co-Founder & CEO, TiNDLE Foods

Key practice experts

Andrew Crombie

  • Job Title: Chief Strategist
  • Years of Experience: 35 years
  • Location: Singapore
  • IA/IP-Related Expertise: Branding Strategy, IP Strategy Consulting
  • Certifications/Qualifications: CMC Global ISO 20700:2017, SAC PC-2017-05 TR43, GAICD - Australian Institute of Company Directors, Wharton - Leadership Excellence, B.Com Mktg UNSW / Cert. Direct Marketing - ADMA/AGSM
  • Awards/Accolades: David Ogilvy Award
  • URL of LinkedIn/Company Profile: https://www.linkedin.com/in/andrewncrombie

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Profile last updated on 13 March 2024