Brandcourage

Brandcourage is a forward-thinking creative agency in Singapore, we create and communicate the essence of brands. We use strategy and design to create brands that are relevant, informed, and unafraid to stand out. We create great brands with courage, common sense, and consensus - We have a 3-step process that we like to call the 3 Is - Investigate, Integrate, and Ignite - which is used to create your unique Brand DNA that will give your business the tools to be extraordinary. We pride ourselves on being a creative agency that does more than churn out a great logo, we think about every aspect of your brand and how that will impact the future of your business.

Year established in Singapore: 2005

Top focus areas for IA/IP services: Branding Strategy

Type of organization: SME

Address in Singapore: Centrium Square, 320 Serangoon Road #13-03, Singapore 218108

Website: https://brandcourage.com

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IA/IP service areas

Branding Strategy Services

Hourly rate: $401 to $800
Number of projects completed in previous calendar year: Above 100
Number of Branding Strategy IP experts in Singapore: 1 to 5
Number of Branding Strategy IP experts overseas: 0
Project fee starts from (in Singapore dollars): $25,000

Industry focus

Construction
Education
Electronics
Air Transport
Aerospace
Energy and Chemicals
Environmental Services
Financial Services
Food Manufacturing
Food Services
Healthcare
Hotel
ICT and Media
Land Transport
Logistics
Marine and Offshore
Precision Engineering
Real Estate
Professional Services
Retail
Sea Transport
Security
Wholesale Trade

Office locations

Head Office: Singapore

Client segments

Percentage of clients by country, based on previous calendar year:

Singapore - 80%
Vietnam - 20%

Percentage of revenue by organisational type, based on previous calendar year:

Start-ups - 10%
Non-profit Organisations - 10%
Small and medium-sized enterprises - 30%
Large enterprises - 40%
Government - 10%

Testimonials

“Your effectiveness in aligning our brand messaging - striking the right balance between what we want, what we do, and what is relevant to our stakeholders - was invaluable. Of course, beyond communications, your advice on brand architecture, nomenclature, and details like internal engagement and even signage helped to create a consistent and confident persona for our brand… Your knowledge of our industry and the dynamics of setting our brand architecture in play to create the integrated brand we sought to take to market was essential in helping us to tell our story in a relevant and compelling way. We would highly recommend you and Brandcourage.” - Angeline Lee, CEO, Propel Global

“Working with you throughout our ongoing rebranding process has been a truly gratifying experience. Your exceptional ability to adapt to numerous changes and your patience in the face of unexcepted project delays are worth noting. You have demonstrated a high level of professionalism and astute grasp of Ramsay Sime Darby Health Care brand’s path in the healthcare industry, making you an invaluable partner. Highlighting your adeptness in managing our various stakeholders and the wealth of knowledge you bring to the table helped us identify the necessary steps to differentiate our brands. We wholeheartedly endorse your excellent work.” - Mandy Phang, Group Head, Marketing Communications and Sustainability.” - Ramsay Sime Darby Health Care Sdn Bhd

Key practice experts

Colin Anderson

Job Title: Managing Director
Years of Experience: 30 years
Location: Singapore
IA/IP-Related Expertise: Branding Strategy
Certifications/Qualifications: Singapore Business Advisers & Consultants Council (SBACC), Senior Practising Management Consultant, Finalist for Management Consultant Project of the Year
Awards/Accolades: Australian Posters Hall of Fame - Inaugural Best Outdoor Poster (Top 100), IDA Design Awards x 6, Singapore Design Awards x 2, Creative Communications Awards x 1
URL of LinkedIn/Company Profile: https://www.brandcourage.com

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Profile last updated on 13 Nov 2024