antics@play

antics@play

antics@play is brand, marketing and PR consultancy. Started in 2009, we specialise in igniting curiosity and discovering the hidden potential of brands and businesses everywhere. We marry creativity, play methodologies with strategic thinking to take brands to unchartered territories. Whether it’s pushing the frontiers of Web3 or structuring ESG roadmap and communications, we explore deep and push boundaries in our solutions.

Having worked on MNC brands (evian, Schroders, iHerb, ACUVUE) and SME brands (Wearnes, Singapore Flyer), we advise brands across B2B and B2C industries. Our brand consultants are veterans with over 20 years experience individually.

We are proud to have won awards on the work for our clients throughout the years and we look forward to co-building more inspiring, effective work with you.

Year established in Singapore: 2010

Top focus areas for IA/IP services: Branding Strategy, Innovation Consultancy

Intellectual property awards received: MARKies (2021-2024): Most Creative (Social Commerce) (Bronze), Most Effective (Social Commerce) (Bronze), Most Creative - Communications/Public Relations - (Nominated), Most Creative - B2B - (Nominated), Most Creative - Digital (Silver), Most Effective - Digital (Bronze), Most Effective - Content (Finalist), Most Effective - Integrated Media (Finalist), Most Effective Use - Content (Gold), Most Effective Use - Video (Silver), Most Creative - Content Marketing (Finalist), Most Creative - Digital (Finalist)

Agency of the Year Awards (2021-2024): Boutique Agency - (Finalist), Brand & Design Consultancy - (Bronze & Local Hero), Content Marketing Agency of the Year - (Finalist), eCommerce Marketing Agency of the Year - (Finalist), Full Service Agency of the Year -(Finalist), Influencer Agency of the Year - (Finalist), Boutique Agency - (Nominated), Brand & Design Consultancy - (Nominated), Integrated Marketing - (Nominated), Independent - (Nominated), Boutique Agency of the Year - (Silver), Creative Agency of the Year - (Local Hero), Integrated Marketing Agency of the Year - (Local Hero), Consultant of the Year - (Local Hero), Creative Agency of the Year (Finalist), Integrated Marketing Agency of the Year (Finalist)

Digital Impact Awards Asia (2022-2024): Best evaluation strategy (Bronze), Best use of data (Highly Commended), Best use of digital to an investment audience - (Gold), Best use of digital by financial services sector - (Gold), Best use of digital to an investment audience - (Silver), Best use of digital to aid a CSR campaign - (Bronze), Best use of existing social media platforms <$20k - (Bronze), Best use of digital to an investment audience - (Bronze), Best use of digital from the financial services sector - (Highly commended), Best Digital Comm as part of Integrated Campaign - (Silver), Best Use of Digital for Investment Audience - (Gold), Best Use of Online Video - (Silver), Best Use of Digital for CSR Campaign - (Silver), Best Use of Digital in Financial Services sector - (Gold), Grand Prix Award ; Marketing Excellence Awards (MEA) 2023: Excellence in Brand strategy - (Bronze), Excellence in Brand Awareness - (Nominated), Excellence in Communications/Public Relations - (Nominated), Excellence in B2B marketing - (Nominated), Excellence in digital marketing - (Nominated), Excellence in consumer insights/market research - (Nominated), Excellence in data-driven marketing - (Nominated) ; Davey Awards (2023-2024): Design & Print > Business to Business > Direct Mail > - (Gold) (2023 and 2024), Integrated Campaign - Sustainability - (Gold) (2023), Design & Print > Promotional > Specialty Item - (Silver) (2023)

Type of organization: SME

Address in Singapore: 66 Horne Rd #02-00 Singapore 209073

Website: https://www.anticsatplay.com/

Offer: Free Consultation

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IA/IP service areas

Branding Strategy Services

  • Hourly rate: $200 to $800
  • Number of projects completed in previous calendar year: 6 to 10
  • Number of Branding Strategy IP experts in Singapore: 1 to 5
  • Number of Branding Strategy IP experts overseas: 0
  • Project fee starts from (in Singapore dollars): $6,500

Innovation Consultancy Services

  • Hourly rate: Less than $200 to $400
  • Number of projects completed in previous calendar year: 6 to 10
  • Number of Innovation Consultancy IP experts in Singapore: 1 to 5
  • Number of Innovation Consultancy IP experts overseas: 0
  • Project fee starts from (in Singapore dollars): $3,500

Industry focus

  • Air Transport
  • Education
  • Electronics
  • Environmental Services
  • Financial Services
  • Food Manufacturing
  • Food Services
  • Healthcare
  • ICT and Media
  • Land Transport
  • Logistics
  • Marine and Offshore
  • Precision Engineering
  • Professional Services
  • Real Estate
  • Retail
  • Sea Transport
  • Security
  • Wholesale Trade

Office locations

  • Head Office: Singapore

Client segments

Percentage of clients by country, based on previous calendar year:

  • Singapore - 70%
  • China - 10%
  • Hong Kong - 3%
  • Malaysia - 3%
  • Taiwan - 3%
  • Thailand - 3%
  • Indonesia - 2%
  • South Korea - 2%
  • Japan - 2%
  • Philippines - 2%

Percentage of revenue by organisational type, based on previous calendar year:

  • Non-profit Organisations - 23%
  • Small and medium-sized enterprises - 12%
  • Large enterprises - 65%

Testimonials

“Extends its gratitude to antics@play for their outstanding work. antics@play has been instrumental in planning for brand introduction of Polestar to Singapore. Besides studying market readiness, potential customers and consumption trends, antics@play also advised on correct usage of global assets, ensuring no copyright and IP infringements. The creative launch captured attention of the EV-curious audience during Polestar’s Singapore launch. Events were well-attended and news of Polestar were covered in many news channels including The Straits Times and Business Times. The team also secured stories in the luxury press, enhancing Polestar’s brand credibility and recognition. Working with the passionate and knowledgeable antics@play team has been a great experience, and Polestar looks forward to achieving even greater heights together.” - Adele Lee, General Manager, Wearnes Automotive Pte Ltd, Polestar Singapore

“We appreciate your team’s excellent work. Thanks to antics@play’s diligent research, the branding job, supported by the government’s Enterprise Development Grant (EDG), started strong and set us on the path to very fitting recommendations later on. Your team dove into the clean foods scene to grasp consumer trends, insights, and the industry’s future and provided guidance on business strategy and road mapping. Because of your thorough understanding of our business model, you were able to develop the overarching brand architecture that helped organize the different brands and make way for any of their future extensions. We were very satisfied with how the branding work turned out – our brand positioning, nomenclature, identity, brand story, brand expressions, and brand guide are very much on point. We take our hats off your creativity. Working with your team has been great, and we look forward to more projects together.” - Joseph Neo, Chief Marketing Officer, Wholesome Savour Pte Ltd

“Working with antics@play was easier than I originally imagined. Despite being our first time engaging the agency, antics@play understood our brief almost immediately. The folks at antics@play made extra effort to understand the product, market sentiments, and came back with sound brand communications strategies. The resulting work from antics@play also received praises from our top management. The level of commitment towards our campaign by the team was admirable. Coupled with a good sense of trends, understanding of brief, they married both to achieve the best communications outcome.” - Katherine Ler, Regional Strategic Marketing Manager, Canon Singapore Pte Ltd

Case studies

Key practice experts

Winnie, Pua

  • Job Title: Managing Director
  • Years of Experience: 25 years
  • Location: Singapore
  • IA/IP-Related Expertise: Innovation Consultancy, Branding Strategy
  • Certifications/Qualifications: Practicing Managing Consultant (PMC) since 2014
  • URL of LinkedIn/Company Profile: https://www.linkedin.com/in/winniepua/

Shawn, Mak

  • Job Title: Creative Director and Strategist
  • Years of Experience: 25 years
  • Location: Singapore
  • IA/IP-Related Expertise: Branding Strategy
  • Certifications/Qualifications: Business Models for Sustainability certification by Coursera (2023), Intro to Data Science certification by Udemy (2023), Inbound Certification by Hubspot (2016)
  • Awards and Accolades: MARKies, Marketing Excellence Awards, Digital Impact Awards and Davey Awards, for brands incl. Schroders (worked on account since 2011), iHerb (since 2023), Polestar 2 (2022-3), Eastspring (2022)
  • URL of LinkedIn/Company Profile: https://www.linkedin.com/in/shawn-mak-23899ba6/

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Profile last updated on 27 November 2024