AKIN by Techlyon

AKIN by Techlyon

AKIN envisions to humanise brands. Our clients typically engage us on three fronts: Insights - understanding markets, audience and development of go-to-market strategies through research and data; Brand & Creative - creative communications and campaigns for brand/product awareness, and Digital - end-to-end lead generation focused on business impact through optimisation of performance campaigns. These deliverables are stitched together to synthesise a holistic approach from developing websites to the actual revenue acquisition works, validated by data and research.

Year established in Singapore: 2012

Top focus areas for IA/IP services: Branding Strategy, Innovation Consultancy

Type of organization: SME

Address in Singapore: Haw Par Glass Tower, 178 Clemenceau Avenue, #08-00, Singapore 239926

Website: https://helloakin.com/

Offer: Free consultation for initial brand and innovation with Principal Consultant

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IA/IP service areas

Branding Strategy Services

  • Hourly rate: $200 to $800
  • Number of projects completed in previous calendar year: 11 to 15
  • Number of Branding Strategy IP experts in Singapore: 1 to 5
  • Number of Branding Strategy IP experts overseas: 1 to 5
  • Project fee starts from (in Singapore dollars): $12,500

Innovation Consultancy Services

  • Hourly rate: $200 to $800
  • Number of projects completed in previous calendar year: 11 to 15
  • Number of Innovation Consultancy IP experts in Singapore: 6 to 10
  • Number of Innovation Consultancy IP experts overseas: 1 to 5
  • Project fee starts from (in Singapore dollars): $16,500

Industry focus

  • Financial Services
  • Food Manufacturing
  • Food Services
  • Healthcare
  • Hotel
  • ICT and Media
  • Professional Services
  • Retail
  • Security

Office locations

  • Head Office: Singapore
  • Partner Office(s): Hong Kong, Myanmar, Thailand

Client segments

Percentage of clients by country, based on previous calendar year:

  • Singapore - 50%
  • United States - 30%
  • United Kingdom - 20%

Percentage of revenue by organisational type, based on previous calendar year:

  • Start-ups - 20%
  • Small and medium-sized enterprises - 20%
  • Large enterprises - 50%
  • Government - 10%

Testimonials

“We are pleased to have engaged AKIN as our preferred agency. The team has consistently demonstrated a deep understanding of our brand and our target audience. Their promptness, creativity, professionalism, and attention to detail have consistently been evident in every aspect, from planning to execution of our marketing campaigns.” - Chester Ong, Product Manager, ESET.

“AKIN is reliable, intuitive, and exceptional. The team is very supportive, creative, and flexible. Our discussion sessions were enjoyable and effective, they are quick to grasp what we are looking for and work with us expeditiously to achieve it. With the brand and marketing strategy from AKIN, we are on the right path to expand our business in the region.” - Bee Loong, Director, Cossiga.

“Working with AKIN has been an absolute pleasure from day one. Their team of dedicated professionals consistently go above and beyond to understand our needs and deliver exceptional results. Their expertise and knowledge is unparalleled, and we value the unbiased advice they provide, which is always aligned with our company values and expectations. We highly recommend their services to anyone looking for a dependable partner in their business ventures.” - Ying, East Asia Marketing, Comms and Brand Manager, EATON.

Key practice experts

Arvin, Tang

  • Job Title: Managing Director
  • Years of Experience: 15 years
  • Location: Singapore
  • IA/IP-Related Expertise: Branding Strategy, Innovation Consultancy
  • Certifications/Qualifications: Practising Management Consultant - PMC by SBACC, Agile Methodology - Product CSPO, Scrum master (Scrum Alliance), MBA - Quantic
  • Awards/Accolades: Full Service Agency of the Year - 2023 and 2022 by Marketing Interactive, Performance Marketing Agency of the Year - 2023 by Marketing Interactive, SCS Young Tech Leader Talent Award Finalist 2019
  • URL of LinkedIn/Company Profile: https://www.linkedin.com/in/arvintang/

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Profile last updated on 11 April 2024