ABrandADay

ABrandADay

ABrandADay is a creative consulting agency versed in Strategy, Creative and Digital. We do two things: Brand Conceptualisation and Brand Actualisation. From brand ideation to go-to-market execution, we redesign consumer journeys to take campaigns further. Recognised and certified by Enterprise Singapore, ABrandADay collaborates closely with SMEs through the Enterprise Development Grant, laying the foundation for sustainable scalability. Engage in Strategic Brand and Marketing Development to fuel growth, and embark on Business Strategy Development to future-proof your business. ABrandADay’s achievements have been acknowledged by esteemed industry awards, including MARkies 2023, Marketing Events Awards, and Marketing Excellence Awards 2022. These accolades serve as a testament to our purpose-led creativity, performance-driven solutions, and ESG-centric strategies.

Year established in Singapore: 2021

Top focus areas for IA/IP services: Branding Strategy

Intellectual property awards received: SILVER - New Kid on the Block: Agency of the Year Awards 2023 (Marketing Interactive) ; Silver - Most Creative Launch / Re-launch (The MARKies Awards 2023) ; Finalist - Excellence in Brand Strategy (Marketing Excellence Awards 2022) ; Bronze - Best Integrated Event Campaign (Marketing Events Awards 2022) ; Silver - Best Event Branding (Marketing Events Awards 2022)

Type of organization: SME

Address in Singapore: 883 North Bridge Road, #15-03, Southbank, Singapore 198785

Website: https://abrandaday.com

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IA/IP service areas

Branding Strategy Services

  • Hourly rate: $200 to $400
  • Number of projects completed in previous calendar year: 1 to 5
  • Number of Branding Strategy IP experts in Singapore: 1 to 5
  • Number of Branding Strategy IP experts overseas: 0
  • Project fee starts from (in Singapore dollars): $15,000

Industry focus

  • Education
  • Electronics
  • Energy and Chemicals
  • Environmental Services
  • Financial Services
  • Food Manufacturing
  • Food Services
  • Healthcare
  • Logistics
  • Marine and Offshore
  • Professional Services
  • Retail
  • Security

Office locations

  • Head Office: Singapore

Client segments

Percentage of clients by country, based on previous calendar year:

  • Singapore - 100%

Testimonials

“I started my branding journey with Nafe in 2016. Since then he has helped me on numerous branding matters for my company and some of my associate Companies too. I trust Nafe with his sense and acumen. He always has it in him to understand what I want and recommend me the best branding strategy that works.” - Alan Chang, Managing Director, OA International Holdings.

“I highly recommend ABrandADay for their exceptional branding and marketing services. With Nafe’s contributions, they stand out for their creativity, innovation, and leadership. They consistently produce campaigns that resonate with audiences and push creative boundaries.” - Amos Chow, Business Manager, Yikowei.

“As someone whose sole focus has been developing the best product for restaurant owners, it has been a journey learning how to tell our story. When Covid hit, there was a sudden surge in demand for F&B players to embark on digitalisation. I knew then that we had to do better in articulating our values. Nafe provided consultancy, laying the structure to navigate the critical period. He took the time to understand the business and our pain points.” - Jonathan Lim, Founder, The Oddle Company.

Case studies

Key practice experts

Nafe Tong

  • Job Title: Chief Creative Officer / Practising Management Consultant
  • Years of Experience: 18 years
  • Location: Singapore
  • IA/IP-Related Expertise: Branding Strategy
  • Certifications/Qualifications: SAC accredited TR43 - Practising Management Consultant, ESG Essentials for SMEs: Kickstart Your ESG Journey
  • Awards/Accolades: Finalist: Creative Agency Head of the Year (Marketing Talent Awards 2019), Finalist: Independent Agency Head of the Year (Marketing Talent Awards 2019), GOLD: Best in Food & Beverages (Appies Asia-Pacific Marketing Awards 2022), SILVER: Excellence in Response to COVID-19 (Marketing Excellence Awards 2022)
  • URL of LinkedIn/Company Profile: https://www.linkedin.com/in/nafetong/

Jas Seow

  • Job Title: CEO / Strategist
  • Years of Experience: 19 years
  • Location: Singapore
  • IA/IP-Related Expertise: Branding Strategy
  • Awards/Accolades: Most Dynamic Creative & Digital Agency CEO 2023 (Singapore) - APAC Insider, GOLD: Best Event (Sparks Award 2018), SILVER Appies Award (2015)
  • URL of LinkedIn/Company Profile: https://www.linkedin.com/in/jas-seow-55100a5/

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Profile last updated on 11 April 2024